A J F Leads Blog

If you were setting up a Bricks and Mortar business on the High Street the first thing you would have to do is look for a suitable premises.   But before actually doing this you would have to decide what you were going to sell and how much space you needed to house it.

In the same way when you are setting up an internet business you have to decide the same thing.   The internet equivalent to a High Street shop is your hosting company.   And just as you need a name for your shop you need a domain name to give to those you want to attract to your web site.   This should reflect what you want to sell.  For example if you want to sell health products it should have health in it.

Some shops exclusively sell other peoples goods, with others selling their own and some a mixture of both.   When a person sets up an internet business they decide what it is they want to sell and sign up as an affiliate to a business that has goods in this market.

What you want to do is Brand Yourself so that people think of you are the expert or leader in what you have to offer.   You may have a lot of diverse products on offer, but if you can link them all together with a Theme and Brand Name, people will associate them with it and with you.

The first thing you are told when starting out is that you have to:

Build Your List

If you have a store on the High Street those walking down it can see it, come in and buy something.   But with the internet you have to let people know that you and your business exist.    It is said, and proved to be true, that you can sell to someone who has already bought from you much easier than you can to a stranger.    And even if they have not bought from you only given you their name and email address in return for a free gift there is still a degree of trust between you.   To build your list you have to have an

Autoresponder

All of them operate on a similar principle:  You sign up for the one you have chosen, be it one you host yourself, or one that is supplied by an outside company, such as Aweber, Get Response (the most popular ones).   You choose a name for the first campaign you want to set up and if it hasn’t been taken  you can proceed.   Just as with a domain name it is wise to reflect what you are offering in the name of the campaign.   You will need to get a code from them to put on your website, blog, etc for people to fill in and be added to your subscribers list.    This is a large subject and will be covered in depth in a later post.

LGT provide both hosting and autoresponders.   How many domains they host for you and how many autoresponder you can set up depends on the level of membership you hold.   Gold and Platinum are all but unlimited.

So you have your hosting in place and your autoresponder set up.   Now you need a mechanism to get your web site in front of those you wish to subscribe and a means of persuading them to do so.   This brings us to the next thing you need:

A Squeeze Page

LGT supplies these as do others and we will see what they each have to offer in the next post.